YouTube Stories Coming Soon To Your Marketing Tool Box

YouTube Stories is the latest social media channel upgrade hitting your marketing tool box.  Following the lead of Snapchat, Instagram and now Facebook Stories, YouTube looks to enhance their viewer experience even more.

With your audience member’s attention span shrinking by the second daily, your content needs to hit the mark with infotainment at the “speed of the scroll.”  If your short form video doesn’t provide your subscriber with immediate benefits, they’ll quickly flick their thumb and you’ll vanish from their newsfeed.

Because your subscribers are watching and engaging at higher levels with micro-bursts of content, you must continue to feed their attention with quick, on the fly and authentic content.  This is where YouTube Stories looks to help their content creators fill that need.

YouTube Stories Now Open To Creators With 10K+ Subscribers

When YouTube Stories first launched in beta mode, it was originally only open to content creators with 70,000 subscribers or more.  As of November 29th, 2018 it is now open to those with 10K or more.

As of now, this feature is still in it’s testing phase and who knows if it will be available to every user on YouTube in the future.  With the increasing success of the Stories format over on Facebook and Instagram, it’d be hard to imagine YouTube not going wide with their version sooner than later.

Creating Your Own YouTube Stories

Before we dive into the benefits of this new marketing tool, a quick breakdown on how you’ll create your first story.  If you’re already creating Stories on your Facebook or Snapchat, this will seem very familiar.

Coming straight from the YouTube Help pages,

Create a story

  1. Sign in to YouTube and tap the camera icon
  2. Tap Story 
  3. To record, hold the capture button 
  4. To take a photo, tap the capture button 
  5. You can also select a video or image from your mobile device to add to your story.

Pretty simple right?  With a few quick taps of a button you’ll be cranking out high engaging, raw and relevant YouTube Stories with your raving fans.

Now that you know the how part of the equation, let’s get into the why it’s important for you as a content creator.  

First off, there is one major difference between YouTube Stories and versions you’ll find on other platforms.  Rather than your story lasting only 24 hours and disappearing, YouTube allows yours to stay up for 7 days on their mobile app.

This is a key difference as it still adds a level of urgency with a lifespan of only 7 days, but allows your subscriber to have a decent time frame to consume your content.  

Now when it comes to features in creating your YouTube Stories, you’ll find all the standards you’d expect.  You’ll be able to decorate your videos with text, fun stickers, image boosting filters and more.

Plus your subscribers will be able to like and comment just the same as they do on your standard YouTube channel videos.  During your 7 day live window, your YouTube Stories will show up on the Subscriptions tab for your subscribers and non-subscribers will see it revealed inside their Up Next list or on their Home screen.

How YouTube Stories Benefit Your Biz and Brand

In my humble opinion, YouTube content creators could very quickly gain an upper hand by adding Stories to their existing edited video content.  To me, it seems they will have the best of both worlds to build their business.

How?  Because your subscribers will receive both ends of what I like to call your “value spectrum.”  Polished and Prepared Long Form Videos + On The Go, In The Flow short form content. Your viewers will get the full picture.

On the one hand, your subscriber can dive deep into your long from training videos, tutorials etc. and gain skill sets and knowledge.  But while they work through those, they’re also getting to know you in your “in-between moments.”

As you share YouTube Stories from your home office while writing emails…

Celebrating big wins at a top tier marketing event…

Sneak peaks and behind the scenes footage of your upcoming product launch…

Or dropping an in the moment, heartfelt message to your most loyal subscribers.

By adding these “raw and relevant” content drops through your YouTube Stories… your subscribers will know, like and trust you at a whole new level.  And with that increased connection comes higher conversions.

Sounds like a win / win to me.

Hope this breaking news update helped you out and can’t wait to share more with you tomorrow.

 

Jason is a key member of the marketing team here at AWOL.  He brings a wide range of skills sets to the table such as copywriting, content and email marketing.  When he’s not helping to crank out the latest marketing campaigns, he is addicted to spreading an attitude of gratitude through inspirational speaking, collecting fedoras and anything Bruce Lee… Waka!

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