Social media can be one of the most powerful tools in your business’ arsenal, but only if you know how to use it correctly. It has the potential to grow your audience and bring in many new customers in ways no other platform can.
But if you don’t understand how social media works, it can be difficult to get started. Learning the basics will give you an advantage when it comes to learning the right strategies for your new business to excel.
So, if you’re looking to give your business a boost, there are several ‘laws’ of social networking you must follow if you truly hope to build your brand, take care of your customers, and make more money.
1) Listen to your audience.
It seems as if everyone today has a voice, which can be used to your benefit if you know how to listen. In fact, your success depends on it. Take the time to invest in your audience’s content. Understand them. Join the many discussions they no doubt have about what they love, what they hate and what can be done better.
If you come across as a know-it-all and arrogant, as if you know more than they do, you won’t get too far. It’s only by listening to their needs and adjusting will you be able to serve them.
2) Targeting is key.
The reason why social media works so well in business and advertising is that you get to fine-tune your ads, content, and strategy to exactly the specifications that will sell your product or service.
If you remain specialized and focused, rather than doing a bunch of different things at once, you have a greater opportunity for success. Be fine-tuned and laser-focused. These are strategies AWOL Academy can teach you, so your marketing campaigns reach the right audience.
3) Quality vs. quantity.
Yes, it’s possible to get hundreds of thousands of ‘fans’ or ‘followers’ on your social network. That may be exciting to many people, but I can guarantee you many (if not most) of them are not quality prospects.
100 connections who actually engage, interact, share your content, and get enjoyment from what you do is much more valuable than thousands who just fill up your page.
4) Be patient!
Social media marketing isn’t an overnight, get rich quick venture. It’s about building and maintaining relationships. It’s possible, but extremely unlikely, to go viral, so be sure to plan and stick it out for the long run if you truly hope to get the results you desire.
With understanding that results often don’t come quick, that also means not treating your followers as if they are no more than a dollar sign. Actually get down and dirty growing a friendship/partnership with them.
By investing in social media, you’ll know exactly how to invest in these important relationships from the start, rather than wasting these valuable opportunities.
5) Create great content.
Going along with number four, if you take the time to build a relationship with your audience, and you consistently produce amazing content, that audience will become your best source of advertising. They’ll share that content with their friends on every other social networking platform.
That will eventually help you out in the long run on Google, opening the door for a much larger quality audience.
6) Never stop growing.
There might come a time when you find a bit of success and you get a big head about it. It’s easy to do, as it’s human nature to get comfortable, but I must implore you to never stop being a student.
The ones who stop trying to learn and grow are the ones who get left behind. As quickly as things change, there’s always something else to learn.
So take the time to find the other experts and influencers in your niche who not only will teach you, but encourage and even coach you. No matter how awesome you think you are, there’s always more to learn and ways to expand.
This is why we encourage you to learn about AWOL Academy, so our coaching programs can show you the ropes on how to make social media work to your advantage before you start. It’s a waste of time and money to jump in without knowing what you’re doing.
To learn more about AWOL Academy, follow this link.