issue ad, facebook

Facebook’s “Issue Ad” Policy”: Trouble on the Horizon?

Facebook’s new issue ad policy reinforces how they’re working hard to better the experience for its users. We’ve previously covered how the social media platform is putting more focus on bolstering communities, and how the war between Facebook and Google is dynamically changing the content marketing landscape. In this post, we’ll dive into how newly […]

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  • a few months ago
mobile landing page,

Help Your Mobile Landing Page Convert 5X Better

The mobile landing page is now—and for the foreseeable future— a high emphasis area. Getting higher conversions for your mobile-first landing page is a constantly evolving practice and one that needs to be at the crux of your understanding if you want to scale your freelance digital marketing business. In this post, we’ll cover what […]

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  • a few months ago
autoresponder series, email marketing

3 Essential Emails For Your Autoresponder Series

Your autoresponder series is the tool you use to help subscribers receive so much value that they can’t help but purchase your offer. In this post, we’ll go through the types of emails to include to maximize your efforts. There’s something to be said about the state of emails in 2018. Some say emails aren’t […]

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  • a few months ago
sales funnel

Sales Funnels: 3 Ways to Convert Better in 2018

Creating high converting sales funnels can be difficult, especially when you’re looking to optimize at every stage. In this post, you’ll learn how to effectively restructure your funnel’s design to increase engagement and conversions. According to a study done recently by Econsultancy, most marketing done online can be seen as a single ratio: 92-to-1. That […]

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  • a few months ago
email subject line, email marketing

How to Write a KILLER Email Subject Line

The email subject line is easily one of the most overlooked aspects of email marketing. In this post, we’ll talk about what specifically turns a mediocre subject line to a killer one and how you can write a better email subject line today. Stop me if you’ve heard this one, “If a tree falls in […]

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  • a few months ago
KPIs, open rate, unsubscribe rate, cto ctr

The Four (Other) KPIs to Track in Email Marketing

Previously, we covered arguably the single most important metric to track when beginning your email marketing campaign: customer lifetime value. Today, we’re going to expand on that idea with four more sets of KPIs to stay aware of to gauge your email’s engagement. Getting them to sign up for your list is the first (and […]

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  • a few months ago
content strategy, influencer marketing

Content Strategy: Influencers and Medium

Content strategy in 2018 means a heavier emphasis on marketing to coincide with better content. In this post, we’ll detail why influencer marketing differs from sharing to your circle and how controlling the pace of message speed can increase your subscriber’s attention span. We are (at least) a little better than goldfish. I say that […]

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  • a few months ago