Increase Your Conversion Rates:  How To Turn An Ice Cold Prospect Into A Blazing Hot Buyer

No matter what business you’re in… you’re always looking for the best next way to increase your conversion rates.  Cuz higher conversions rates mean what? More sales… more income.

But how do you increase your conversion rates when you’re dealing with people that are seeing or hearing from you the very first time?  Maybe they’ve come across your latest Facebook Live video and they’re digging your content.

The question then becomes how do you transform them from a stranger to a loyal, overjoyed customer.  Keep reading below and I’ll give you 3 pro tips that’ll increase your conversion rates like gangbusters.

Show Them “The Portal”

Every single person you’ll ever connect with through your marketing is deeply concerned about one thing and one thing only… themselves.  24/7 and 365 they are constantly thinking about how they can create a much better future.

And when they come across your product or service, they’re hoping and praying that what you have will solve their problem.  But they actually don’t care who you are… they only care if you can show them the way.

man walking through portalThis is where you show them “The Portal.”  You need to reveal to them that what you have to offer will carry them from where they are now through and into their ultimate future.  I first heard about this way of how to increase your conversion rates from a wonderful mentor of mine.

He talked about how all of us want to “get to the other side” in our lives.  

For some that means doubling their monthly income and for others it means getting six pack abs.  Some long to become more spiritually connected and others are just chomping at the bit for that new red Corvette.

The point is… you want to show your prospect that what you have can provide them “The Portal.”  If they would simply take immediate action and invest in your product or service, they’ll step into their future self NOW.

So as you create your marketing messages, keep in mind this key concept.  For if your prospect can be carried through “The Portal” and design their dream future through taking advantage of your offer… they’ll gladly pay top dollar.

Go All In On Your Own “Bada$$ery”

I hate to break it to you but every single prospect you connect with has doubts about you and your product offer.  It’s just the facts… it’s hard for them to believe right out the gate.

But don’t worry, their doubt isn’t based off of you or even your offer… it’s something that’s rattling around inside themselves.  If someone is seeking new answers to their problems, they’ve no doubt been living a life of self-doubt, frustration and discouragement.

Your prospect isn’t so much looking for a specific product or service… they’re desperate to find BELIEF.  And that’s where you come into the picture with your “bada$$ery.”

You see one of the absolute best ways that’ll increase your conversion rates is owning your confidence at the highest level.  So that whenever you share information about your offer, you act like it’s the ONLY ONE that will do the job.

Listen… the majority of your prospects are out there searching for a leader.  Someone they can follow and feel deep in their hearts and minds that you’ll guide them to the promised land.  

When you claim 100% ownership of your own supreme belief in your skills sets, products and their ability to help your prospect… your belief becomes their own.

So in order to increase your conversion rates at the highest levels, don’t be timid, shy or reserved.  Instead go all in on your own bada$$ery and watch your conversions soar.

Respect Your Prospect, Increase Your Profits

This final of these 3 pro tips on how to increase your conversion rates has to do with respect.  This is one of those principles that far too many business owners forget when they are trying to close more deals and build their customer base.

They get so caught up in talking about their offer and how it can help the prospect that they forget to open their ears and LISTEN.  But when you listen and show respect for what your prospect has to say… you’ll fast track your way to a deeper client connection.

Remember in tip #1 that all of your prospects have only one concern and that is what’s in it for them?  And another part of that focus on themselves has to do with wanting to be heard.

For most of your prospects in their daily lives they aren’t engaging in conversations… they’re being “talked to or at.”  And for most, they never feel as if anyone is listening to them.

But you will.  And by showing your prospect that level of respect for what they say or can share, they’ll quickly respect you even more.  Because now they’ll start to feel a deeper connection.

Your prospect will feel as if you are working side by side with them as a team to achieve their ultimate goals.  When your prospect feels (and believes) that you respect their knowledge, insights and opinions… they’ll gladly buy your stuff.  And not just once, but for years to come.

So if you’re looking to increase your conversion rates in 2019 and beyond, apply these 3 pro tips to every video, email or marketing message you crank out.  When you do, I think you’ll be pleasantly surprised how fast those ice cold prospects transform into red hot buyers.


Jason is a key member of the marketing team here at AWOL.  He brings a wide range of skills sets to the table such as copywriting, content and email marketing.  When he’s not helping to crank out the latest marketing campaigns, he is addicted to spreading an attitude of gratitude through inspirational speaking, collecting fedoras and anything Bruce Lee… Waka!



  • last year