The Focus Factor: How Splitting Your Attention Could Be The Worst Thing For Your Business
As an aspiring or veteran digital freelance marketer, maintaining a high level of focus is one of the core skills you need in order to succeed at an elite level.
But with your attention being scattered between social media, live videos, email marketing, podcasting and every other piece of marketing tech… what do you focus on?
Do you place all your energy on magnifying your strengths or invest time and resources into improving your weaknesses? Plus do you focus on the few most vital tasks or try to master a dozen things simultaneously?
In this latest post, I’m going to share with you a variety of points of view from some of the highest performers in business. Keep reading and I think you’ll be shocked to see you could be doing much less to achieve more.
“Where focus goes, energy flows.”
That classic phrase above comes from none other than the giant (literally) of personal development, Tony Robbins. And it’s the first key concept that you must lock down in your mindset in order to create success.
If you don’t truly understand the importance of this fundamental principle you’re in for a long road of frustration when it comes to your productivity.
The great thing is that this core principle is simple to understand, it just can be quite challenging to master. So let’s walk you through an example of how you’ve already applied this before in your own life.
I want you to think back to a time when you were working on a project that was important to you. But not only important, something that you absolutely loved doing as well. Let’s say you were recording your latest podcast interviews.
And as you kept 100% of your focus on recording and editing those audio tracks, time seemed to both stand still and move at hyperspeed. Plus even though you might have been working for 4 hours without a break… you never felt tired.
Now on the flip side of that coin, let’s say you were grinding away at activities that were not your passion or within your strongest skill sets. You could spend the same 4 hours and yet feel like you’ve aged 12 years.
And no matter how much energy and focus you attempt to bring to it, you feel as if you’re running on empty.
So this first key is to learn to apply this Tony Robbins focus secret to the activities that drive you to greatness naturally. Sit down with a pen and pad and write out what you’re the best at and what simultaneously fills you with limitless energy.
Lock down your correct focus… and energy will flow to you easily and effortlessly.
A Tim Ferris Triple Play
If you’ve been inside the entrepreneur game for even a short time, you’ve no doubt heard of lifestyle designer, New York Times best selling author Tim Ferriss. For most of us, he was our first guru of lifestyle freedom.
And of course one of the main reasons Tim has been able to craft his life in a way that provides him control over his decisions is a result of focus.
What’s so fascinating is that Tim seems to get to do whatever he wants and pursue a wide variety of interests. From dancing the tango in Argentina, to angel investing in tech startups to hosting his own world famous podcast… he is in complete control.
So I wanted to share 3 of my favorite quotes from Tim Ferriss and how they relate to this vital concept of focus… so let’s dig in.
“The objective is to control your time – a non-renewable resource – and apply it where you have the highest leverage or enjoyment.”
Time is ticking away and flowing like water as it slips through our fingers. So the key is to maximize every ounce of its life giving power. Which is why the quote above fits perfectly into our previous example.
If you’re only given a limited resource of time, then make certain you’re investing it in only those activities that bring you the most joy and profit.
Focus your seconds, minutes and hours within only those tasks that bring both smiles and success.
“Being busy is a form of laziness – lazy thinking and indiscriminate action.”
Now this quote really hit hard for me… it always seems as if I’m doing too many things and yet never getting enough done. Do you feel that same pain my friend?
Plus the nasty mindset curse we put on ourselves is that if we’re super busy then we must be highly productive and working with focus right? Unfortunately not.
Instead it would be far more effective if we were to slow down and step back. We could then focus thinking deeply on what laser specific actions will create our greatest result.
Ironically if we kick back and stop trying to be the busy bee, our focus and precise actions can bring us a lot more honey.
“Look for the optimal dose of any activity. Too little sun, you don’t get a tan. Just enough, you get a tan. Too much, you get burned.”
This quote is always one of my favorites because it’s just common sense. And when I think of the current digital freelance marketer journey, it seems most of us are getting scorched.
Between writing emails, blog posts, shooting live videos, Youtube channel, paid advertising, hosting a podcast and writing an Amazon best seller… it’s no wonder we can’t keep our focus.
And with our heads spinning from one marketing activity to the next, we never truly gain traction with our audience. We scramble daily to attract those leads and convert those buyers.
But for most of us, this “spread paper thin” approach eventually leaves us burnt out. Instead we could choose only a few marketing channels to focus on and end up with a golden tan of progress and profit.
So if you’re ever feeling overwhelmed, just remember this triple play from Tim Ferriss and give yourself a break.
Get Strong The Gary Vee Way
Gary Vaynerchuk is a beast of entrepreneurship… plain and simple.
No discussion. As he likes to say, he “works his face off.”
But right now you might be saying to yourself, “Hold on… you’ve just been talking about focus and doing much less… what gives?!” Don’t worry I’ve got your back.
You see one of the most empowering mindset hacks that Gary Vee has been ranting on for years is to stop worrying about your weaknesses. To instead go all in on your strengths.
Check this quote…
“I knew I was bad at school, and I accepted it. If I had been forced to spend the time and learn about things like art history, I would have been in a lot of trouble. Instead i focused on my strengths, which is what you need to do. Put yourself in a position to succeed at what you’re good at, and that is the straightest road to success.”
Look… as a freelance digital marketer it’s physically impossible for you to do and be great at everything. You just can’t.
So instead of complaining about that fact… rejoice in it!
Think instead of all that extra lost time, frustration, heartache and failure you can avoid completely. Because now you can focus only on your strengths… and you can become a beast of high profit activity too.
All of a sudden if you cut away 10 out of 12 marketing activities that you’re “supposed” to be doing… you can double or even triple down on your most important two.
Once you understand and begin applying the insights above from 3 of the best in the world…
You could find yourself living much bigger while doing much less.
With focus your future becomes crystal clear.
Now get after it!
Jason is a key member of the marketing team here at AWOL. He brings a wide range of skills sets to the table such as copywriting, content and email marketing. When he’s not helping to crank out the latest marketing campaigns, he is addicted to spreading an attitude of gratitude through inspirational speaking, collecting fedoras and anything Bruce Lee… Waka!