Facebook Stories Ads Go Live For All Advertisers (And Why You Should Be Thrilled)
If you’re a freelance digital marketer, your paid advertising toolbox just got a serious upgrade with the launch of Facebook Stories Ads.
Now you might be wondering why should you be thrilled about this update to the Facebook ads platform? Why are Facebook Stories Ads any different (or more effective) than all of the ads you’re already running daily?
The key factor is right in the name of the new ad style itself… do you see it? It’s staring you smack dab in the face.
As I’m sure you’ve learned in the past, it’s the stories that truly sell. We as human beings throughout history have absorbed wisdom, strategies, mindset shifts and been moved to take actions through the power of stories. It’s just that these days, we’ve replaced caveman sketching and leather bound books with eye catching digitally dynamic photography and high def videos to share our stories.
And if you’re going to keep yourself and your business front of mind with your followers and guide them to becoming legacy customers, you must be leveraging the power of Facebook Stories Ads.
Let Your Advertising Become Part Of Your Storytelling
The immediate advantage you can gain using Facebook Stories Ads has to do with the mixture of both working simultaneously in your marketing.
The followers and viewers of your content are more savvy to ads now more than ever. If you continue to simply bash them over the head with an ad that is blatant and obvious… they will scroll right on by without taking action at all.
You must engage with your audience on a deeper human-to-human level with your advertising efforts. Crafting a compelling story within your ads invites your viewer into your world and they feel they are being part of a conversation not a sales pitch.
Facebook Stories Ads allow you to create exciting, inspiring, info-taining content that your followers absolutely love to see popping up in their app. The more you craft storytelling around your ad, the more your viewer will regard your ads as valuable additions to their life and provide them an experience that they feel.
The more they remember how you made them feel, the more they will happily take action on your offers.
The Easy Swipe Up CTA: Helping Your Customers Buy More (And Faster)
If you’re looking to guide more buyers through your sales portal, doesn’t it just make sense that you’d want to make it as easy as possible? This is where the Facebook Stories Ad CTA feature is pure genius.
When you place your own Stories Ad, all your follower has to do in order to take action and claim your offer is do the same motion they do all day on their smartphones already… SWIPE UP.
With one quick swipe, your follower can be immediately taken to your sales page and begin filling out their order details. Having this Swipe Up CTA has made it practically effortless for a buyer to take action. All because you’re not asking them to do anything new… you’re tapping into their previous “scrolling momentum.”
It reminds me of a sales strategy I picked up from one of my mentors back in the day that he called “YES momentum.” The concept was to ask your audience super simple, easy questions that every single person must answer with YES.
“You wish you had more time and money freedom right?”
“You want to have more control of your finances yes?”
“You want to be happier, healthier and wealthier right?”
No matter who you are these are questions practically demand a YES. And as your audience continues to nod their head and say yes, they are far more likely to carry that momentum into their buying decision.
So the Facebook Stories Ad Swipe Up CTA is applying the same principle. Smartphone users swipe up all day long scrolling through content. And when they are viewing your ad and see “Swipe Up To Learn More”… guess what they’re more likely to do next… Swipe up again.
YES momentum is a beautiful thing for your bottom line.
The Stats Are Strong: Numbers Don’t Lie
As Facebook rolled out early bird versions of this new addition to their ad platform, they of course were tracking the results constantly. And so far the numbers that have been rolling in are nothing short of stellar… which can mean major increases to your own advertising ROI.
Check out what’s been revealed so far.
Facebook commissioned an Ipsos survey and discovered two very powerful bits of feedback from their users regarding Facebook Stories Ads.
- Results showed that 62% of people become more interested in a product/service/brand once they saw it in a Story.
- And of those same people, over 50% of them they make more of their online purchases after seeing those Stories.
But that’s not all of the juicy numbers that will have you salivating over using Facebook Stories Ads in your next campaign.
From that exact same survey, 68% of those people said they are using the Stories feature on at least 3 apps minimum regularly. 63% revealed they’re much more likely to use Stories more in the future. (Statistics referenced from MarketingLand.com)
As these very impressive numbers reveal, the bulk of your followers attention is transfixed by Stories on Facebook. So if you’re looking to maximize your advertising ROI than leveraging the creative and highly engaging platform of Facebook Stories Ads could be your ticket to more profits.
Energy flows where attention goes… along with more sales.
Feed your followers attention and watch your freelance digital marketing business grow.
Jason is a key member of the marketing team here at AWOL. He brings a wide range of skills sets to the table such as copywriting, content and email marketing. When he’s not helping to crank out the latest marketing campaigns, he is addicted to spreading an attitude of gratitude through inspirational speaking, collecting fedoras and anything Bruce Lee… Waka!