Email Marketing is a Science

To reach your audience, there is no better mechanism available today than email marketing. Forbes and other business magazines often rank email marketing as the most effective way to market your product or service.

The reasons why are simple:

First, everyone has an email account. You might think it’s odd to come across someone who doesn’t have a social media account, but it’s even more rare to find someone without an email address. It’s one of the very first thing you must establish to use the Internet.

Second, think about all the different places you’ve used your email.  How many newsletters do you sign up for?  What about expressing your desire to learn more information about a product or service?  When we give others our email, we give them permission to market to us.

If you receive someone’s email, that means they’re interested in what you’re selling.  Half of the battle is already won.  You’re not cold marketing to them because they’re already familiar with your product and/or service.  They’ve taken the bait, so all you need to do is reel them in.

The problem is, it’s easier said than done.

Email Marketing Challenges

 While email marketing is the most effective, for the reasons outlined above, it can be the most challenging to get right.  According to a survey from the site Campaigner, marketers found that the main challenge is getting potential customers to even open their emails.

Not only do you need to know how to write emails that don’t trigger the spam filter to sift your marketing out of sight completely, but headlines are important as well.  In fact, knowing how to write perfect headlines is the lifeblood of email marketing.

There is a science to knowing how to have high deliverable rates (meaning less of a chance your email gets tossed by the spam filter).  By knowing how to write proper headlines, you can increase your open rates, which means more people will see your offers and learn your story.

That’s the goal of email marketing, right? To get your product/service in front of the eyes of people who have already shown interest in what you do.

This is what AWOL Academy was built for.  It may seem easy to figure out email marketing on your own, but it’s even a struggle for seasoned vets.  Think of how many emails the average person gets in a day.  When is the best time to send an email? What are some tips and tricks you can use to increase your email’s visibility?

These areas and so much more are concerns covered by AWOL Academy.  They want to help you become an email marketing expert, which only puts more money back into your pockets.  Check out the link below for more information on how we can help your business thrive.

  • a couple of years ago

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