Top 4 Email Marketing Tips To Help Maximize Your Cyber Monday Revenue
When it comes to the consumer blitzkrieg that is Cyber Monday, all businesses are looking to squeeze out every ounce of profit with their marketing campaigns.
Your audience is going to be chomping at the bit to bum rush online stores and ready to “click their faces off” when Cyber Monday arrives. But will you be ready? 💪
Holiday season shopping sprees have become a fundamental part of American culture.
And the stats reveal there’s no signs of it slowing down. In November and December 2017, holiday sales jumped by nearly 6% according to reports from the National Retail Federation.
And e-commerce sales? Well various sources are pointing towards increases ranging anywhere from 15% all the way up to 22%!
So if you’re prepping for the 2018 holiday shopping season when it comes to your email marketing, you need to be certain you’re sending the right messaging.
Check out these 4 email marketing hacks so you’ll be ringing your digital cash registers (whether e-commerce or your own freelance digital marketing business). It all starts off with…
Getting In Early
More than ever, your customers don’t want to wait. It’s all about speed, speed and MORE SPEED>>>>. So even though they know Cyber Monday is right around the corner… they’re anxious to spend. 💳
Which is amazing news for you if you know how to take advantage of this “early bird” window.
The key is to design an email campaign based on special offers that combine fun with a limited exclusivity.
So you might want to play up the coming holiday shopping shenanigans and how your subscriber can avoid all the maddening crowds, parking lot fender benders and wasting hours in eternal cashier lines. 😩
Instead they can take full advantage of your Pre-Holiday Special and snag exclusive items at a bargain basement price. All while chilling out in their living room while sipping on hot cocoa.
Your emails can emphasize that they can become one of the “cool kids” and get all their shopping done early and instead spend their holiday shopping weekend relaxed and accomplished.
The Power Of ONLY (Hold Your Ground To Profit More)
Now when it comes to the golden cash cow that is Cyber Monday, tons of marketers make this crucial mistake. They can’t let a good thing go.
I’m talking about extending your Cyber Monday deals into Tuesday thinking that will cause another surge of sales. Not so much unfortunately. With your potential customers rushing from here to there and everywhere during the holiday shopping sprees, they only have a limited amount of attention.
Cyber Monday has become like a national holiday all on its own and your customers plan for it and are gearing up for that special day. And what day is it? Cyber Monday. Not Cyber Monday including a special extension into Tuesday afternoon too.
Focus your email marketing prepping your audience for that one unique day and honor the importance of what it can mean for your customers experience and savings.
Emotions + Urgency Does The Trick Every Time
When it comes to the most effective way to engage your audience with your Cyber Monday email marketing messages, your one-two punch is Emotions + Urgency.
When the holidays roll around, your potential customers are being hit with an onslaught of differing emotions. Feeling anxious, stressed out, pressure to “get the right gift” and that panic producing fear of missing out on the best deals.
Craft your email messages to reflect you understand and feel those same emotions and how your Cyber Monday deals will quickly and easily eliminate those pain points.
Combine your emotional messaging with the time crunching effect of urgency and you’ll be able to motivate and inspire your audience to take swift action and become your highly satisfied buyers. 😁
Keep It Simple
This final email messaging tip isn’t complicated at all… but it’s an easy one to overlook as a business owner and marketer. The key is to make it simple for your potential buyer to get extremely excited about your offer. And all it takes is a switcheroo in how you talk about your savings. This excerpt from Marketingland.com sums it up perfectly.
“$25 off a $50 purchase” doesn’t look that exciting. But 50 percent off your entire purchase? That will get shoppers’ hearts racing. While Cyber Monday dollar-off emails had a higher open rate in 2017, percentage-off emails had a significantly higher conversion rate, at 18.1 percent versus 5.6 percent.”
18.1% conversions versus 5.6%! #cuzmath
When you keep things simple and speak the “savings language” of your customers, they’ll love you for it. And by applying these 4 email marketing tips to your Cyber Monday promotions, your holiday season (and bank account) should contain a whole lotta end of the year cheer!
Jason is a key member of the marketing team here at AWOL. He brings a wide range of skills sets to the table such as copywriting, content and email marketing. When he’s not helping to crank out the latest marketing campaigns, he is addicted to spreading an attitude of gratitude through inspirational speaking, collecting fedoras and anything Bruce Lee… Waka!