Content Marketing Strategy: Respect Your Customer’s Time, Earn Their Trust And Their Purchase
Now more than ever, it seems our time is as precious as diamonds. And if you’re not using a proper content marketing strategy, you could quickly find yourself in a world of hurt.
So how do you connect authentically, respect your audience’s attention span all while keeping your conversions high? Keep reading and you’ll see it’s really not rocket science.
Earn Their Trust
In this day and age of all the supposed fake news, hype machine ad blasts and constant assault on our audience’s attention, valuable trust has been lost. Don’t believe me? Check out this stat from a Hubspot global jobs poll. It stated that only 3% of people trust marketing and sales people… ranking them almost dead last in trustworthiness!
3%… let that number sink in my friend. That’s the battle we all face as digital freelance marketers online and we must take it seriously. So your #1 priority when it comes to the purpose of your content marketing strategy is to earn back their trust.
You do this my keeping the focus of your content squarely on providing solutions to their problems… that’s it. Speak to their fears, doubts and concerns so they trust you “get them.” Once you follow up with an actual solution they can benefit from… it’s like you’ve made a deposit in their trust account.
And the ROI on consistently making deposits in that account with high quality, benefit driven knowledge is the first key to your high converting content marketing strategy.
Give Them Results In Advance… For Free.
One of my mentors always stressed that we must always strive to get our customers “results in advance.” Meaning that you provide a solution to their problem before they ever even buy your product or service. Which of course means that you’re leveraging that four letter word… FREE.
Now in the past, marketers were always told we must be only offer our lowest level content as giveaways and charge a premium for our high quality content. But with the advancements and global exposure of social media, things are always changing.
The game changing knowledge drop didn’t stop there. He encouraged to advertise that content and most times to not even ask the viewer to complete a call to action. Yup… no email address needed… the viewer simply gets to consume the high value content.
But just imagine what your viewer’s opinion will become when they think of you and your brand. Every time they’ll see your content online, they’ll stop and watch. You’ll be the one that truly cares about their success.
You see over time, if your content marketing strategy is serving your audience with the highest level of respect for their attention, they’ll begin giving it to you 100%. In a world full of interruptive ads and annoying pop ups, you’ll stand out like a lighthouse of pure value.
Caring Leads To Conversions
Now at this point you might be saying, “yeah this is all great, but what about conversions?” And you’d be right to ask that crucial question because in the end, we’re in business to make profits.
This is why using this style of content marketing strategy is so important.
For the more you show your audience you actually care, the more they will convert into happily paying customers. Not once, not twice, but for a lifetime.
We’ve all heard the tried and true marketing mantra, “People buy from those they know, like and trust.” By using this caring style of content marketing strategy, you’re able to slash the time it takes to build that relationship with your customers.
Plus the bonus benefit you’ll receive from producing high quality, extremely engaging content is that it could also increase the effectiveness of your standard paid ads. Which of course leads to what? More conversions.
When it comes to your content marketing strategy, always keep your focus on what your audience needs right now.
Show you care by what you share and I guarantee you’ll break through all the noise. You’ll stand out as a leader in an ever increasingly crowded marketplace and build a business fueled by lifelong customers.
Jason is a key member of the marketing team here at AWOL. He brings a wide range of skills sets to the table such as copywriting, content and email marketing. When he’s not helping to crank out the latest marketing campaigns, he is addicted to spreading an attitude of gratitude through inspirational speaking, collecting fedoras and anything Bruce Lee… Waka!