Here’s a simple fact about starting a business in today’s market: whether you make money online or not hinges on your ability to write and connect with your audience.

If you work hard at creating the content you put out and show an affinity to detail, your customers will notice.  It can be the difference between being seen as a professional by your customers or someone they just don’t want to waste their time on.

When you’re out there constantly cranking out information, you should have a handle on who your audience is, what they like, what their interests are, and what will pull them in.  If middle-aged, conservative men are the ones who seem to engage quicker and share your posts, then you’d want to avoid terms, words, and jargon that just don’t fit with their philosophy.  

The thing is, you can’t just go out there and start slinging words.  That will get you nowhere in your advertising venture. That’s why investing in AWOL Academy can help you not only establish yourself as a business owner, but teach you how to engage with your audience.

It’s one thing to know your numbers, and AWOL Academy certainly will show you the ropes when it comes to understanding that process, but none of it will matter if you don’t know how to communicate with your audience.

For customers to consume your content, you’ll have to know what will drive them.  What makes them hunger for your product or service?  How do you write ads that are finely tuned or emails that convert time and time again?

The first line of offense is going to be the intriguing headline that catches someone’s attention.  How many times have you been browsing Facebook or another social media site and saw an article you just had to open?  You absolutely do not care what Justin Bieber did, but here you are reading about him and his latest shenanigan.  

There’s a certain bit of magic involved in writing intriguing headlines.  They will move mountains for you by improving traffic and increasing your email open rates.  Without a good headline, most people will send your email to the trash folder and move on with their life.

If you desire to make more money online and to become a better marketer, there are ways you can improve quickly that will keep your audience on the edge of their seats and constantly demanding more.  To succeed means not just writing well, but having the desire to write better and learning new ways to improve.

By investing in a teaching program like AWOL Academy, you’re learning first-hand from marketing experts who know how to give your content platform the spark, and the voice, it needs to truly succeed in the online market.

  • a couple of years ago

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