Category Archives for "Email Marketing"

Top 5 Email Subject Lines (and why they work…)

Try These Subject Lines For Higher Open Rates And Satisfied Clients Posted by Heath W. Subject lines can be garbage. Or they can be magical little treats that boost trust with your list. Question: have you ever come across a subject line in your inbox that you couldn’t help yourself and you just had to […]

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  • last year
broadcast emails

NEW Broadcast Emails To Increase Mailing List Conversions

Emailing subscribers with new and interesting broadcast emails are essential to keeping them engaged (especially if you want them to respond to your call to action). Coming up with new ideas can be tough, especially when you focus on broadcasts over autoresponder emails. In previous posts, we’ve examined boosting list engagement, mastering the subject line […]

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  • last year
autoresponder series, email marketing

3 Essential Emails For Your Autoresponder Series

Your autoresponder series is the tool you use to help subscribers receive so much value that they can’t help but purchase your offer. In this post, we’ll go through the types of emails to include to maximize your efforts. There’s something to be said about the state of emails in 2018. Some say emails aren’t […]

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  • a couple of years ago
email subject line, email marketing

How to Write a KILLER Email Subject Line

The email subject line is easily one of the most overlooked aspects of email marketing. In this post, we’ll talk about what specifically turns a mediocre subject line to a killer one and how you can write a better email subject line today. Stop me if you’ve heard this one, “If a tree falls in […]

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  • a couple of years ago
KPIs, open rate, unsubscribe rate, cto ctr

The Four (Other) KPIs to Track in Email Marketing

Previously, we covered arguably the single most important metric to track when beginning your email marketing campaign: customer lifetime value. Today, we’re going to expand on that idea with four more sets of KPIs to stay aware of to gauge your email’s engagement. Getting them to sign up for your list is the first (and […]

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  • a couple of years ago
Google, Gmail, AMP for Gmail

AMP for Gmail: 2018’s The Year of the Inbox

AMP for Gmail means one of the biggest innovations in web publishing is hitting the inbox. If you’ve ever dealt in web design, you already know the supreme importance of developing your websites for mobile users first and foremost. The reason being, over 90% of web browsing is done via smartphone and those that opt […]

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  • a couple of years ago