If you run a small or medium-size business, you may be spending a lot of time trying to figure out how to get more traffic to your website or social networking sites. The common thread among all businesses who operate online is traffic. The more traffic, the better. But if you’re not that great at freelance marketing, you will struggle to get people moving through your site.
Of course, procuring leads is not all about traffic. Proper marketing is more complex than that. You have all the traffic in the world, but if they are not converting, you’re not making any money. It’s almost useless to waste money on ads to gather leads if you don’t know how to convert them into buys.
You need to develop new strategies to help optimize conversion rates. The right strategy is going to convince your leads to invest in your product or service. Let’s look at three strategies that can help double your leads and convert them into sales.
Strategy #1: Quit Trying to Buck the System
One thing a lot of people do when trying to get leads online is they try to buck the system. They’re always on the lookout for ninja tricks and invest money in so-called quick fixes, even putting up big money to learn about somebody else’s schemes for generating tons of traffic like “If you pay $999 right now, you can hack your way to the front page of Google!”
Let’s say it in a blunt way: there is no quick fix scheme. If you wish to use social media as a reliable and consistent traffic source, then you need to take your time and build a relationship with your followers. Trying to do social media without patience and persistence will often get you nowhere but frustrated to the point of giving up.
Try not to do social media at sporadic bursts throughout the day. Instead, schedule a block of time which you can devote entirely to building leads and nurturing relationships. By making social media priority and not something you do in your spare time, you will no doubt double your leads and your conversion rates.
Strategy #2: Follow the 80/20 Rule of Social Media
If you’re interested in building leads, then you need to be aware of the type of content that you produce. We all know freelance marketing ‘experts’ on Facebook who keep plugging their product repeatedly. That’s really all they do. They offer nothing substantial to their followers in the way of value. And if you’re not offering value, you’re not getting attention.
The 80/20 rule states that 80% of the content you produce on social media, on your blog or your website should provide value to your followers. It’s this value that not only attract leads but converts leads into buys. Put together a mini-course, add call to actions to blogs and lists, write a guidebook, and/or offer educational support to your followers. Only 20% of the content you produce should be about obtaining leads.
In today’s world, full of social networking connections, the secret to success is building relationships with the consumers and giving them a value-centered feeling, like they’re more than a number on a data sheet.
Strategy #3: Gain Authority
In the business world, authority equals respect. If you have authority in your market, people will flock to you for answers. If you’re small fish, no one wants anything to do with you. You haven’t put the time into building trust and relationships with the consumer base. As discussed in the previous two points, a lot of business owners are too busy trying to rush results but they don’t take the time to build and grow their business the right way.
If you have authority in the market, you’re seen as an expert. But the secret to authority is you need to be an expert. What do you really know about your niche? What are you great at? If you were to take a good look at the top guys in your field, you’ll see they do things a bit different. They seem to double dip their market space.
For example: top guru marketer has two different websites. One is for what originally made them successful. They did all the relationship building, the testing, the ads, the funnels, et cetera, but what are they doing with their second site? They’re making a ton of money coaching other people how to reach their level. That’s authority.
You should go about your business not just to attract leads and build sales for your business. Nobody is going to trust you because you tell them to. You need to get involved with helping other clients with a hand up. The more people you help up, the more authority and respect you gain. People start seeing you as an expert, someone who helps other people become successful, and they’re eager to buy.
Freelance marketing is a tough gig to break into. Many who want to jump right in have no idea where to start. They don’t know how to reach out to their audience and many rookie mistakes end up costing marketers their business. It’s quite expensive to keep paying money for ads and domains without knowing the ropes.
This is where AWOL Academy can help. Our comprehensive teaching program will show you each individual component for running and operating your freelance marketing business. It’s like having a team of experts in your back pocket. They cover nearly every marketing strategy and tactic to help you get on the right path.
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