​Super Bowl Ad Copywriting Hacks To Set You Up As A Champion In Business

Super Bowl Ads For Pennies On The Dollar?

With another Super Bowl Sunday comes another batch of those high ticket ads. For millions of people around the world, those Super Bowl Ads end up being way more entertaining than the game itself.  And if one of those multi-million dollar ads truly hits the mark… it becomes a runaway train of marketing magic.

But what if you could learn 3 copywriting hacks so you can create your own worldwide sensation viral ads for your business? Keep reading…

focusFOCUS!

One of the first copywriting hacks you’ll want to master is knowing how to keep the focus in your ad copy.  Whether it’s a Super Bowl 30 second ad spot or your own social media advertising, your audience’s attention span is splintered.  So if you try to throw 2 or 3 ideas at them at once, you’re gonna lose them.

Instead you’ll want to pick the most powerful and life altering benefit of your product or service.  The solution to your viewer’s most pressing problem… the one that keeps them up at 3 in the morning.

Show them through the experience of your ad that everything will be ok.  All they have to do is focus on this one thing… nothing else.  By keeping your focus singular, you’re making extremely easy on your potential buyer.  They only have that one thing to pay attention to and helps remove any confusion.

As I’ve heard Keala Kanae share at one of his mastermind events, “Confused people never buy.”  Keep your focus simple and you’ll make those sales.

Make Em’ Laugh Or Cry… But They’d Better FEEL IT

Emotions SELL.  Logic just backs it up.  

So when you’re looking to create your own version of a Super Bowl Sunday powerhouse ad for your own business, you better hit em’ in the heartstrings.  Or you’d better have them laughing so hard they get an unexpected ab workout.

The key is to have them engaged emotionally on some level.  For if your ad’s message sinks into their soul (or funny bone) you’re on the fast track to higher profits.  I mean think back to some of your own all time favorite ads.  They all used these copywriting hacks to get you rolling on the floor.  Or yelling at your buddy, “No… YOU’RE crying bro!”

You see when you craft your ad copy so that it stirs the deepest emotions of your prospects, they’ll “feel” as if you know them in their heart of hearts.  And once they recognize that level of connection, they’re far more likely to click that order button.  

Plus when they do, they’ll feel amazing while doing it.  Because you’ll have shown them… you understand.

Creativity Crushes

With the third of these copywriting hacks on writing up championship ads, you have to think outside the box.  Actually, many times you need to toss the box out entirely.  

One of the most diabolical sins you can commit when you create your ads is be boring… a total snooze fest.

But guess what?  If you’re willing to let your freak flag fly and unleash creativity in your copy, you can fast track your results.  And that’s due to the fact that probably 97% of all ads are just plain lame!

So even if you just spark up a touch of creativity, you’ll be well ahead of the curve.  Now granted, there’s always a fine line with what people regard as “creative.”  One viewer might think your ad is pure genius, while another thinks it pure garbage.

But if you’re looking to stand out like a purple cow in order to pile up those profits, well then you’ve got to display the courage of a leader.  And if you’re reading this blog post, I already know you’re one of them.

Leverage these 3 copywriting hacks so that you can create your own ad that touches the hearts and minds of your audience.  One that will have them gladly buying your product or service with a satisfied smile.

 

Jason is a key member of the marketing team here at AWOL.  He brings a wide range of skills sets to the table such as copywriting, content and email marketing.  When he’s not helping to crank out the latest marketing campaigns, he is addicted to spreading an attitude of gratitude through inspirational speaking, collecting fedoras and anything Bruce Lee… Waka!

 

  • 8 months ago