Live Videos: Top 5 Ways They Help You Stand Out As An Entrepreneur
Making use of live videos gives you an effective and reliable way of reaching out to your audience or customers in real time. Plus it gives you a more engaging and exciting platform that encourages two-way communication between you and your audience.
There are awesome benefits that live videos can easily bring to your business, let’s take a look at some of them below.
Boost Sales Performance
Live videos can help you increase sales, especially when you have built the anticipation and created the needed awareness about the video long before the set date.
The awareness could come in several forms like making posts on the various social media platforms, targeted ads, announcements etc.
Research has shown that customers are more likely to subscribe for a service or buy a product after a live video session with a known manufacturer or brand.
This is partly due to the means of interaction which live videos provide, your customers can ask
questions, make complaints, suggestions etc.
Creates a Deeper Connection between You and Customers
When customers participate in live videos, it creates a sense of belonging and opens up to a higher level of commitment. Your customers appreciate not just your product or service, but the brains (and heart) behind them.
This creates the needed connection that guarantees that your customers remain loyal to the product or service you offer.
Are you new in the game and wondering how you could build your business as fast as possible in order to join the major players in the industry? Then live video is your solution.
One of the features most live videos platform like Facebook and Instagram provide is the option of sharing the live video link with anyone anywhere in the world.
By encouraging not just your friends and family to share the link, but also your fans or customers is an ideal way of quickly increasing your live video reach who could potentially become your next customers.
Real-time User Interaction
The ability to interact with your audience in real time, like asking a question or seeking for their opinion about anything ranging from color to design, comments, sharing experience, feedback etc is a vital component that live videos come with.
This can potentially improve the quality of your service, save cost, time, and in turn boost your sales, because, you know how your customers feel about a certain product or service you offer.
Wider Attention Span
During live video streams, users tend to pay more attention to the stream than when they’re reading a blog or watching a static video. Research has proven that between 80-82% of users prefer live videos to reading a blog post.
Businesses that begin to leverage on the benefits of live videos are soon to tap into a gold mine that only a few have discovered. This goldmine would potentially bring their businesses to the right position as a leader in the industry.
Facebook and Instagram have a very advanced platform which has all the features you need to begin your live videos campaign. With the entire world as an audience, it’s time to take your business to the next level.
Facebook ’s live video platform even takes it further to help you customize your own unique live video stream with themes, special effects and filters. You can express yourself easily to the entire world in your own way.
With Facebook, your followers get notified when you go live, and they also have the option of sharing the link with others.
So what are you waiting for? Everything is ready, go ahead and start!
Jason is a key member of the marketing team here at AWOL. He brings a wide range of skills sets to the table such as copywriting, content and email marketing. When he’s not helping to crank out the latest marketing campaigns, he is addicted to spreading an attitude of gratitude through inspirational speaking, collecting fedoras and anything Bruce Lee… Waka!