How To Create A Viral Video, Grow Your Online Brand And Boost Your Bottom Line.
Videos Must Be Part Of Your Marketing Toolbox In 2019
As we move into 2019, creating info-taining video content to engage with your audience is a must. It’s absolutely vital to the success of your brand and business. And one of the best ways to achieve that is creating videos that go viral… spreading across the internet like wildfire.
When you create a viral video, the goal is that as many people see it as possible. Unfortunately, many people end up paying crazy prices to get marketing companies create and get their video in the top ten most viewed videos of the day.
When people try to create their own viral video, however, they often find that they don’t end up hitting those top spots. Here are several great tips for helping you create a viral video and launch your next high impact marketing campaign.
Creating a Viral Video
A viral video is a video that is spread around like a virus. People will get a hold of it, watch it, and even send it on to their friends and family. Now the content of your video is very important.
If you are making your first viral video you are best off making a funny film, which is some of the easiest to spread around. No matter your product or service, there’s always a way you can add humor around it. Make sure that you brainstorm some great ideas before choosing the best one for your video.
Editing a Viral Video
It is surprising how many people overlook the editing stage of a viral video. A video marketing campaign requires you to have a video that is clear and easy to understand. As I’ve heard Keala Kanae say many times, “Confused people never buy.”
But that does not necessarily mean that they must be of super high quality. You just want to make sure that you have two key elements locked down… and that is your audio and lighting. So just make sure you check the sound and lighting to make sure that viewers can easily hear and see you on camera.
There’s nothing worse than a fantastic video with amazing info-taining content but the lighting is dim and your audience can’t hear what you’re saying. Keep your viral video well lit and the sound UP.
Posting a Video
Starting a video marketing campaign is very simple, and all you have to do is post up your video to something like YouTube. There are many other sites you can post your video at… and the more you do the more your video will be seen. YouTube is a site that receives tens of thousands of new video postings every day, but it is the first place people go to when they are looking for a video.
Of course you’d be wise to also post to your Facebook profile and pages, Instagram, your blog and send the video link out to your email list. The key is to take your viral video and post, post and oh yeah… post some more.
Marketing Your Viral Video
The most important part is the actual marketing of your viral video. This involves promoting the video to other people so they can get others to watch it, and so on. You may have to write your own blogs, start forums, or rate your video yourself to persuade people to watch it. Make sure that you send it to all of your friends first, as they are your greatest key to getting videos passed around.
If you follow these great video marketing campaign tips you should be able to turn out several great viral videos in no time at all. It is important that you keep researching different techniques for making a great video marketing campaign. That way you will be able to stay up to date with the best viral video marketing techniques.
A great technique for a video marketing campaign is to create several different videos about the same topic and post them all at the same time.
This makes people want to click on these videos once they have already seen the last ones. Don’t try to keep your video up longer by posting a new video every few days, because it rarely works. People quickly lose interest in a video and won’t come back to it every few days.
Five Tips to Boost Your Sales with Video Marketing
If you want to boost your sales with video marketing there are five easy tips that will help you create more customers. If you follow all of these tips you should end up with a video that people will greatly appreciate.
Tip 1: Send the video out to as many different places as possible. Put it on every video sharing site and send it to all of your friends. The more people who see your video will cause more people to come to your website.
Tip 2: Create several videos instead of one. If you create a sequence of videos people will want to watch the entire set before they are done. Post the other videos on your site so it takes them there. Always release all of the videos you have at once.
Tip 3: Use keywords in your posting. The search engines are going to look at the title of the video and it’s content to decide which order it is brought up. Make sure that your video has a title relevant to the subject so people can find what they are looking for.
Tip 4: Create an interesting (not boring) video. The only way people are going to want to watch your video is if it is interesting. Pick out a subject that will easily get people’s attention (or even shock them) so that they will want to send it to their friends.
Tip 5: Finally, if you want to boost your sales with video marketing, you should make sure that your video is of decent quality. Some second-rate videos have become extremely popular, but you must be able to see and hear everything clearly.
These great tips will help you boost your sales with video marketing. Of course, there are lots of other tips that will help you do the same thing.
If you are planning on making an online marketing video you should research some more of these tips to get the best results. Once you learn enough about how to boost your sales with video marketing, you are sure to see a big impact on your sales when you launch your next viral video.
Jason is a key member of the marketing team here at AWOL. He brings a wide range of skills sets to the table such as copywriting, content and email marketing. When he’s not helping to crank out the latest marketing campaigns, he is addicted to spreading an attitude of gratitude through inspirational speaking, collecting fedoras and anything Bruce Lee… Waka!