4 Ways To Build Rapport So Your Followers Know, Like And Trust You Faster

If you’re an online business owner of any kind, one thing is always extremely important for your success.  And that is how can you quickly build rapport with your customers?

Do it right and you’ve got yourself a whole batch of lifelong, legacy type customers.  Do it wrong and you could quickly find your business going belly up.

Keep reading so you can learn 4 ways to help your audience know, like and trust you faster (which leads to more cha-ching in your pocket).

The Good, The Bad And The Ugly

When it comes to you building rapport with your customers and prospects online, you want to give them the raw unfiltered truth.  These days almost every business or brand is automatically thrust under an intense microscope of cynicism.

People have their B.S. detectors on high alert and they’d rather assume you’re full of you know what and wait to see if you can prove them wrong.  Sorry… it is what it is in the modern marketplace.

man speaking from stageBut this actually provides you an incredible advantage to set yourself apart from the crowd with your authenticity.  

If you’re willing to be raw, real and relevant with your marketing… you’ll fast track your path to build rapport with your customers.

Listen… your prospects and customers want (and need) to know that you’re a regular person just like them.  They can’t see that if all they get to look at is your company logo.

Your brand or logo should connect with your audience, not shield you from them.  Throw the safety of hiding behind a brand and step out as a true leader who gives them your all.

Share stories of HUGE WINS… but also the discouraging setbacks.

Tell them about some of the dark days when you first starting out… followed by how you pushed through to be there for them now.

Now I’m not telling you to dump all your childhood stories from 3rd grade where you got picked last for soccer or got pushed off the swings at recess.  To paraphrase my friend Jeff Sclafani you wanna tell them part of your story… not your freaking life story!

If you’re looking to build rapport with your customers today, just make sure you give them all the pieces of your progress.  Including the good, the bad and the ugly.

When you do, watch your customers dedication to your brand and business go through the roof.

Make Em’ Laugh!

Now don’t worry.  I’m not asking you to come up with gut busting comedy like Joe Rogan, Nikki Glazer or my personal couple laughingfavorite… Sebastian Maniscalco.  But I am asking you to let yourself lighten up a bit in your marketing.

You see we all need a good laugh from time to time… including your audience and followers.  So one of the easiest ways to build rapport with your customers is to make em’ laugh.

And all it might take is just you doing a LIVE video on your Instagram sharing a slightly embarrassing story about yourself.  I don’t know like maybe tripping and falling into the pool at your best friends birthday party… and you were carrying the cake!

Don’t have a goofy story of your own?  Well that’s where the good old internet can save the day with a hilarious meme.  Now granted depending on your audience… you gotta be careful what you put out there.  But how many times have you come across a meme and literally fell out of your office chair? (I count at least 17 for me)

Bottom line is if you can make your audience smile and enjoy a chuckle or two… you can build rapport with your customers like gangbusters.

Turn Your Customer Into The Star Of The Show

What makes this 3rd pro tip on how to build rapport with your customers so powerful is that you hardly have to do any work (how sweet is that?)  This is where you can leverage the stories of your current customers and turn them into the star of the show in your business.

woman filming group I first heard about this idea from one of my mentors a few years ago.  He made the suggestion that when you get a new client or a current customer creates a big win for themselves, you interview them.  

You could send them written questions that they fill out the answers to or even shoot a video interview and go all out.

But the key is to put all of the focus on YOUR CUSTOMER.  

They are the star and you’re just guiding them through the interview.  This way other customers will see how much you appreciate their business.  

They will see that they too will have the chance to be a featured success story on your blog etc.

Because I don’t care who your customers are my friend… they all would love to be THE STAR.

Always Say Thank You

Now I know this final pro tip on how to build rapport with your customers might seem like a total no-brainer… but you’d be thank you signsurprised.  I’ve seen tons of business owners who get so caught up in the hustle and checking all those sales stats, that they forget the most powerful two words.

Thank You.

Making certain that you find ways to consistently express gratitude for your prospects and customers is a sure fire way for to 10X your business results.  Because the more you say thank you for what you already have… the more likely more shows up for you to be thankful for in your business.

Now whether it means you shoot specific videos where you express your gratitude, emails of pure value (chocked full of bonuses) to your list or picking up the phone and calling a client… gratitude always boosts your bottom line.

So if you’re looking to build rapport with your customers just make sure you apply these 4 pro tips.  When you do, you’ll be leveraging the greatest marketing strategy that Gary Vaynerchuk himself lives by daily.

Show them you CARE.

And they’ll love your business… and you… for a lifetime.


Jason is a key member of the marketing team here at AWOL.  He brings a wide range of skills sets to the table such as copywriting, content and email marketing.  When he’s not helping to crank out the latest marketing campaigns, he is addicted to spreading an attitude of gratitude through inspirational speaking, collecting fedoras and anything Bruce Lee… Waka!


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